In an XO takeover of Coachella throughout Weekend 2, The Weeknd and Jenna Ortega made an look on the Indio, Calif. competition to advertise the discharge of their forthcoming movie Hurry Up Tomorrow.
The fan occasion featured a ferris wheel takeover, introduced by the four-time Grammy-winning Abel Tesfaye ahead of the weekend on Wednesday. Lasting from Day 1 to Day 3, the meet-and-greet model publicity look was in service of the twisty Lionsgate thriller, set to bow in theaters Could 16, that accompanies his eponymous sixth studio album — the final below his alias and remaining in a trilogy that started with 2020’s After Hours and continued with 2022’s Daybreak FM.
In a post shared by the film’s Instagram account, The Weeknd — almost incognito in a Raiders cap, shades and black bandana — was pictured alongside Ortega. “when the solar goes down. #HURRYUPTOMORROW x @Coachella,” the caption learn.
Additionally starring Barry Keoghan, the Trey Edward Shults-helmed undertaking follows a musician stricken by insomnia, who “is pulled into an odyssey with a stranger who begins to unravel the very core of his existence,” per the pic’s logline. Shults directs from his personal co-written script alongside Tesfaye and The Idol‘s Reza Fahim.
The stunt is the most recent promotional tidbit within the runup to the theatrical launch: Beforehand, CinemaCon attendees had been handled to a surprise mini-concert of tracks “Cry for Me” and “Open Hearts,” off of the artist’s new album, in addition to his record-breaking “Blinding Lights” (a becoming track for Las Vegas’ Caesars venue).
Talking to the group earlier this month, the Dying of a Unicorn actress mentioned Hurry Up Tomorrow is “laborious to explain … I haven’t seen a film quiet prefer it. It’s very soulful. It feels extra like an expertise, and while you go into it with that mentality, it is sensible.”
