EXCLUSIVE: A brand new indie collective is out of the gate with 4 labels on board and discussions underway with others. Thirtyfour Media is the brainchild of former Banijay exec Joris Gijsbertse who advised Deadline he has been engaged on the undertaking for over a 12 months.
The thought is Thirtyfour will act as a hub for indie prodcos and supply centralized help throughout growth, manufacturing and distribution. One other key providing to the accomplice labels can be within the realm of format and IP acquisitions, with Gijsbertse offering intel and counsel.
Concepts can journey between the labels within the group, which is why the plan is to restrict the Thirtyfour household to 1 firm per territory. The preliminary focus can be on unscripted content material and formats.
The quartet of corporations on board at launch embody Constantin Leisure in Germany, which makes reveals domestically together with LOL, and NewBe in Holland, whose native credit embody Singletown. Denmark’s Laud Folks, which has codecs corresponding to Issues My Dad Did not Educate Me, and Constantin Leisure Polska in Poland, which handles the native variations of The Farm and Kitchen Nightmares, have additionally signed up. Gijsbertse stated discussions are underway with different indies in Europe.
London-based Thirtyfour has an advisory board comprising Tanja van der Goes, CEO of All Proper Media and a former EndemolShine exec, and Boudewijn Beusmans, presently consulting at 3Rivers and previously Chairman of EndemolShine within the Netherlands and Northern Europe.
Gijsbertse stated that in a time of consolidation and commissioning slowdowns, and by which advert revenues are below stress “there is no such thing as a doubt indies want reasonably priced choices that help them in fulfilling their worldwide potential.”
He can be CEO of the newly minted firm and added: “As borders diminish, there has by no means been a lot inventive alternative, however equally a must faucet into the broader manufacturing distribution ecosystem to successfully take concepts in, and out of markets. With Thirtyfour Media, producers not solely protect their DNA and keep their freedom, however importantly have the house to deal with what they do finest – create, promote and produce domestically. We deal with the remaining.”
