Kylie Jenner shouldn’t be solely dominating the make-up business but in addition leaving a notable influence on the influencer landspace together with her Instagram posts. Moreover rising her enterprise empire, the truth TV icon has continued to grace distinguished style occasions. Final month, Jenner served a magical second when she walked the runway of the Coperni present throughout Paris Trend Week, which was held at Disneyland Paris. Now, the reviews are in for the celebrated style occasion, and Jenner has been topped the highest influencer.
How a lot do Kylie Jenner’s Instagram posts generate?
As reported by Vogue Business, influencer advertising platform Lefty and their associate, model company Karla Otto, topped Kylie Jenner essentially the most impactful influencer for Spring/Summer season 2025. The media character generated $20.3 million in earned media worth (EMV) from simply three appearances over the last season. Jenner graced the Atlein, Schiaparelli, and Coperni exhibits throughout Paris Trend Week.
Vogue Enterprise defined that EMV is calculated as $1 per like based mostly on Instagram impressions and engagement. Jenner generated 14.4 million in EMV with three Instagram posts after closing the Coperni RTW Spring 2025 as a part of Paris Trend Week. The primary carousel garnered a whopping 5.6 million likes on the platform.
Following that, Jenner shared two extra reels on the platform. Within the first video, which sits at 16.8M views, she shared snippets from her becoming for Coperni. The opposite reel, boasting 15.5M views, was a behind-the-scenes montage of her look on the magical Disneyland present. Each reels racked up over 700K likes every.
Vogue Enterprise famous Kylie Jenner’s look alone drove $17.9 million of Coperni’s whole media influence worth (MIV). Based on knowledge analytics supplier Launchmetrics, Coperni’s SS25 runway present generated $31.9M in MIV. In the meantime, “The Kylie Influence” was figured at a $16.1M media influence worth with 1.8K Placements. Launchmetrics famous within the caption, “@kyliejenner’s Instagram posts alone introduced in $1.6M MIV whereas partnerships with Disney Paris and Swarovski added a singular collaborative edge to the model’s attain.”
Initially reported by Shriya Swami on Mandatory.
