As anticipated, Netflix boasted fairly a formidable viewers for its two Christmas Day NFL matchups.
The Chiefs-Steelers and Ravens-Texans put up an unduplicated viewers of almost 65M U.S. viewers on December 25, in keeping with stay + same-day information from Nielsen.
The second sport of the day took dwelling a barely bigger viewers, little doubt because of a halftime efficiency from Beyoncé.
The Baltimore Ravens’ victory over the Houston Texans managed a mean minute viewers of 24.3M viewers, and U.S. viewership peaked with over 27M viewers in the course of the halftime present. It was additionally the most-watched Christmas Day NFL sport on file (since 2001) among the many 18-34 demo with 5.1M tuning in.
In the meantime, the Kansas Metropolis Chiefs kicked off the day by besting the Pittsburgh Steelers to an AMA of 24.1M viewers.
For reference, these audiences are almost on par with the same old broadcast audiences for Christmas Day NFL matchups, although they’re barely decrease. Final yr, the Chiefs-Raiders grew to become the most-watched Christmas Day common season sport ever with 29.2M viewers. The Eagles-Giants took dwelling 29M that day, whereas the 49ers-Ravens managed 27.1M.
The place Netflix will seemingly exhibit its benefit is with the worldwide viewers for these video games, although that information isn’t out there fairly but. Netflix says that extra numbers will likely be launched on December 31. This information is predicated on quick nationals from Nielsen, which do embody out-of-home viewing and CBS native market viewing together with cellular and internet information from Netflix and NFL+ cellular viewing from NFL.
This yr marked the beginning of a three-season deal for Netflix to stream NFL video games on Christmas Day, and these numbers actually bode nicely for the years to come back. Below the deal, the streamer will air at the very least one vacation sport in 2025 and 2026.
Netflix pulled out all of the stops to draw a monster viewers, together with a kick off efficiency from Mariah Carey and, in fact, the buzzy Beyoncé halftime show that rivaled any Tremendous Bowl efficiency. Anybody who missed it will likely be capable of stream Beyoncé’s show as a standalone particular later this week.
