Studios are set to debut main film trailers throughout Tremendous Bowl LIX, with Disney, Common, and Paramount main the cost. Anticipated releases embody Marvel films like Captain America: Courageous New World, Thunderbolts*, Improbable 4: The First Steps, Jurassic World Rebirth, The best way to Practice Your Dragon, M3GAN 2.0, Mission: Unattainable – Ultimate Reckoning, Novocaine, and The Smurfs, that includes Rihanna. These movies will seemingly get prime-time publicity earlier than an viewers of over 120 million viewers. Nonetheless, James Gunn’s Superman trailer gained’t be airing on the occasion.
Improbable 4, The Smurfs to have trailers at Tremendous Bowl LIX in 2025
Tremendous Bowl LIX, scheduled for February 9, 2025, will function main film trailers from Disney, Paramount, and Common. These studios are among the many few investing $7.5 million to $8 million for a 30-second advert. Final yr, the occasion drew 123.7 million viewers throughout dwell TV and streaming.
Disney dominated the 2024 home field workplace with $2.2 billion and plans to showcase two of three upcoming Marvel movies: Captain America: Courageous New World (February 14), Thunderbolts* (Could 2), and Improbable 4: The First Steps (July 25).
Different seemingly trailers embody Snow White (March 21), Lilo & Sew (Could 23), and Pixar’s Elio (June 13). Disney usually debuts first-looks for main summer season movies through the Tremendous Bowl. Earlier releases embody Deadpool & Wolverine and Solo: A Star Wars Story.
Common, which grossed $1.88 billion domestically in 2024, will seemingly current a trailer for Jurassic World Rebirth (July 2). The movie, directed by Gareth Edwards, stars Scarlett Johansson, Mahershala Ali, and Jonathan Bailey.
Different anticipated trailers embody The best way to Practice Your Dragon (June 13) and M3GAN 2.0 (June 27). Common beforehand promoted M3GAN with viral advertising and marketing, that includes dwell performances and public appearances.
Paramount is more likely to air trailers for Mission: Unattainable – Ultimate Reckoning, Novocaine (March 14), and The Smurfs animated musical flick (July 18), which options Rihanna. Earlier Mission: Unattainable movies obtained Tremendous Bowl spots in 2018 and 2023, with Tom Cruise identified for sudden promotional stunts.
Sony, Warner Bros., Netflix, Amazon MGM, Lionsgate, and Apple Studios are seemingly skipping the Tremendous Bowl. Warner Bros. final promoted The Flash through the occasion in 2023, whereas it launched Superman trailers lately through the AFC and NFC championship video games.
Per Deadline, final yr’s most-watched Tremendous Bowl trailer on social media was Deadpool & Wolverine (75.4M views, $211.4M opening), adopted by Kingdom of the Planet of the Apes (43.2M views, $58.4M opening) and Depraved (40.1M views, $112.5M opening). Tremendous Bowl trailers proceed to generate vital on-line engagement and impression field workplace efficiency.
Initially reported by Anubhav Chaudhry on SuperHeroHype.
