TikTok began out as a easy short-form video internet hosting service that rapidly exploded to be one of many world’s hottest social media apps. Customers get their information, celeb gossip and pleasant connections by means of the service, and lots of have grow to be influencers on the platform. Since sure content material creators could make some huge cash off of only one profitable video, many are curious how a lot TikTok is even price — particularly after the USA authorities temporarily banned the platform.
Under, we’re diving into TikTok’s income and extra particulars on who owns the platform.
For numerous small companies, TikTok isn’t simply an app, it’s a lifeline ❤️🩹 #KeepTikTok pic.twitter.com/2PNOv3fG6S
— TikTok US (@tiktok_us) January 16, 2025
How A lot Does TikTok Pay for a Video?
Earlier than anybody can earn an earnings from TikTok, they should be a part of its Creator Fund program. With a view to be eligible, a content material creator should meet the standards, which incorporates having a minimal of 10,000 followers and garnering 100,000 views over a 30-day interval. Upon getting accepted into the Creator Fund, a TikTok person could make between $.02 to $.04 per 1,000 views on a video, in line with a number of outlets.
For a video with 1 million views, an individual can earn wherever between $20 and $40. Nevertheless, different elements could apply to how a lot a creator earns, resembling engagement fee and a person’s location.
What Is TikTok Value Now?
Wedbush analyst Dan Ives estimated that TikTok is at the moment price “properly north of $100 billion” with its algorithm, in line with the Associated Press. Ives added that the app could possibly be price $200 billion in a “finest case situation.”
“With out the algorithm, it’s $40 billion to $50 billion,” Ives added. U.S. authorities officers have warned that TikTok’s algorithm is inclined to manipulation by China.
@tiktok Our response to the Supreme Court docket determination.
Who Purchased TikTok?
On the time of publication, nobody has purchased TikTok from its authentic proprietor, ByteDance, which relies in Beijing, China. After the app briefly shut down for American customers in early 2025, many speculated if Elon Musk would purchase TikTok. In spite of everything, he previously purchased Twitter and renamed it X.
However, Musk has not purchased TikTok and identified that he doesn’t plan to. In early 2025, the Tesla boss stated he did “not put in a bid for TikTok” and didn’t “have any plans for what I’d do if I had TikTok.”
“I’m not chomping on the bit to accumulate TikTok, I don’t purchase corporations usually, it’s fairly uncommon,” he added.
Why Was TikTok Banned?
In 2024, the U.S. authorities authorised to ban TikTok due to potential safety threats from China. Former President Joe Biden signed the ban into laws, which took impact after he left workplace in January 2025. Shortly after the platform went down for American customers, the app was restored, and the corporate thanked Donald Trump for working with ByteDance.
“In settlement with our service suppliers, TikTok is within the strategy of restoring service,” TikTok introduced in an announcement. “We thank President Trump for offering the mandatory readability and assurance to our service suppliers that they’ll face no penalties offering TikTok to over 170 million Individuals and permitting over 7 million small companies to thrive. It’s a robust stand for the First Modification and towards arbitrary censorship. We’ll work with President Trump on a long-term resolution that retains TikTok in the USA.”
Beforehand, Trump signed an government order in 2020 that may ban TikTok within the U.S., which the platform stated it was “shocked” about on the time, per NPR. TikTok additionally claimed that the previous Trump administration “paid no consideration to information, dictated phrases of an settlement with out going by means of customary authorized processes, and tried to insert itself into negotiations between personal companies.”
