EXCLUSIVE: ITV Studios alum Pascal Dalton is organising store.
Dalton has launched Shimmer Media, described as “bringing a recent perspective to format administration and monetisation.”
Successfully, Dalton’s firm will act as a consultancy in format growth, offers, model administration and wider licensing exercise. It should additionally assist with social media campaigns and “tackling IP infringement,” Shimmer mentioned. The corporate kicks off with shoppers together with All3 Media Worldwide, the place Dalton has acted as a formats marketing consultant, Bulgarian prodco Hidalgo Productions, the place he’s advising on worldwide enterprise technique and London-based gaming and animation enterprise Inviox Studios, the place he’s a part-time Chief Enterprise Improvement Officer.
Dalton is a former Head of Model Partnerships for North EMEA (format gross sales) at ITV Studios, the place he was accountable for 26 territories and taken care of manufacturers on the likes of Love Island, I’m a Movie star…Get Me Out of Right here and Come Dine with Me. He spent seven years with ITV Studios. Previous to this he was at then-Endemol Shine Group, transferring up from Gross sales and Licensing Supervisor to Regional Gross sales Director, Codecs: CEE, engaged on MasterChef, Deal or No Deal and Massive Brother.
Dalton’s outfit has formally launched forward of subsequent week’s London TV Screenings and MIP London.
Dalton mentioned: “The tv trade is difficult us at current – because it usually has completed earlier than – however this presents Shimmer and our shoppers with a singular alternative. As an agile organisation, we are able to use our community and expertise to swiftly get codecs in entrance of the best individuals to satisfy market demand, however we are able to additionally give titles and their homeowners the eye they deserve.”
