UTA has made an intriguing transfer into the world of European manufacturing.
The U.S. company has signed Massive Brother producer Banijay Leisure and can work particularly as advertising and marketing advisor and expertise company for the group’s branded content arm, Banijay Branded Leisure (BBE), which launched late final 12 months.
Additionally working intently with the super-indie’s new stay occasions division, UTA will “introduce BBE to manufacturers, promote the worth of brand-funded leisure and display its significance in efficient advertising and marketing methods,” it stated.
The deal is a first-of-a-kind for UTA in European manufacturing and comes as Banijay continues to increase into new areas. It launched BBE in November 2023 to “leverage the group’s expansive international manufacturing experience to ship in opposition to model briefs each at a neighborhood and international degree,” it stated on the time. It has since labored throughout the likes of Massive Brother – Knossi Version on Joyn/Twich and Niall Horan’s Homecoming: The Highway To Mullingar with Lewis Capaldi with Guinness.
Sam Glynne, EMEA boss of UTA Leisure and Tradition Advertising, stated the company is “completely positioned to assist BBE navigate one of the simplest ways to use IP for manufacturers.”
“Our leisure advertising and marketing workforce has intensive expertise in manufacturing and distribution firms, and a deep understanding of how you can assist the division diversify its efforts within the branded leisure house,” she added.
Carlotta Rossi Spencer, head of Branded Leisure Enterprise Improvement, Banijay Leisure, stated: “This strategic partnership with UTA, a pacesetter in its area, enhances our repute because the go-to vacation spot for manufacturers looking for to achieve their audiences in a wealthy and compelling approach.”
Banijay posted its half year revenues last week, which confirmed manufacturing and distribution turnover had dipped.
