Selestia Magnificence is a make-up model created “for goddesses by goddesses.” Based upon the timeless splendor of Italian artwork and nurtured by an unwavering dedication to self-celebration, Selestia Magnificence champions the idea that magnificence shouldn’t be about assembly exterior requirements, however embracing one’s internal radiance and expressing it fearlessly. From the idea of the “goddess” aesthetic to the Italian influences that inform the model’s artistry, this can be a glimpse into the world of Selestia Magnificence.
Journey as an Entrepreneur within the Magnificence Business
“My journey is deeply influenced by my Italian roots, the place magnificence is woven into the very cloth of life—from mesmerizing structure to the masterpieces of famend artists. Rising up surrounded by such profound artwork and aesthetics, magnificence has all the time held a sacred place in my coronary heart,” Luca Mignini says.
Professionally, his expertise as COO within the FMCG sector offered him with invaluable abilities in manufacturing, advertising and marketing, and gross sales. Nonetheless, it was his true ardour for magnificence that led him to embark on a brand new path.
The Origins of the Model
Selestia Magnificence was “born from love,” a profound connection that turned the model’s driving pressure. Luca Mignini credit his muse, his spouse Soňa, with embodying this imaginative and prescient. A former mannequin whose inventive strategy to vogue and make-up continues to encourage, Soňa’s magnificence, sensuality, and pleasure are on the core of Selestia’s id.
Selestia Magnificence’s dedication to empowerment and individuality is obvious in its unique product line, designed to amplify relatively than masks. Luxurious textures and refined packaging encourage magnificence lovers to have fun their distinctive attract. The model’s values of authenticity, inclusivity, and radical self-celebration resonate in each side, from product design to advertising and marketing.
Relationship with Prospects
“Buyer suggestions is the heartbeat of Selestia Magnificence. Each suggestion, each shared story, helps us craft merchandise that really resonate,” Luca says.
With this basis, Selestia Magnificence has garnered a faithful following of shoppers who see make-up not solely as a instrument of transformation, but in addition as a medium of self-love and inventive expression. Their tales are a strong reminder of the empowering influence of magnificence.
Challenges Overcome
Whereas Luca had in depth expertise in manufacturing, advertising and marketing, and gross sales, making a magnificence model required him to delve deeper into his ardour for artwork and aesthetics, which is rooted in his Italian heritage. Drawing inspiration from the enchanting structure of his homeland and the “timeless masterpieces of artists like Botticelli and da Vinci,” Luca says that he “aimed to infuse that essence into the model.”
Selestia Magnificence is grounded in what Luca refers to as “empowerment, authenticity, and radical self-celebration.” The model is searching for to redefine magnificence, permitting it to be much less about conforming to conventional requirements and extra about an individualized act of radical freedom, making your self stunning in no matter approach you need.
To this finish, the corporate goals to create high-quality, inclusive merchandise and form the model as a platform for open, trustworthy conversations about confidence and wonder. “From product design to advertising and marketing, each transfer is a step in direction of constructing a group the place self-expression is sacred and individuality is widely known,” Luca says.
