White Claw is formally again within the music recreation, and this yr, the vibes are greater, bolder, and extra intimate than ever.
In 2025, the exhausting seltzer big is bringing again its wildly widespread White Claw Periods, a multi-city live performance sequence that brings followers face-to-face with right now’s prime expertise and tomorrow’s rising stars. Kicking issues off is GRAMMY-winning powerhouse Maren Morris, set to headline the primary Session on April 10 at The Saguaro in Palm Springs. Opening the present? Breakout alt-pop star Maude Latour. And that’s just the start.
This yr, White Claw isn’t simply delivering the music, it’s introducing Subsequent Wave Artists, a brand-new initiative designed to highlight rising voices like Maude Latour, Paco Versailles, Abraham Alexander and extra.
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Subsequent Wave Artists And Actual Connection
These genre-pushing newcomers will open for marquee headliners simply earlier than a number of the largest music festivals within the nation.
“White Claw Periods goes to be a particular second for followers,” Morris mentioned per a press launch despatched to The Blast. “White Claw has such a presence at music festivals, so attending to kick off White Claw Periods with Maude Latour opening the present makes this much more thrilling.”
She added, “What I respect most is that White Claw isn’t simply exhibiting up, they’re really making a platform for rising artists.”
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The place Music And Tradition Meet
White Claw Periods is all about authenticity and connection. Every present is an intimate expertise set in cities like Palm Springs, Chicago, Austin, Las Vegas, and Miami, giving followers a front-row seat to the artists shaping right now’s sound.
On April 10, followers heading to Coachella can heat up with Morris and Latour in Palm Springs. Then, on Might 15, White Claw Periods will pop up at Ayu Dayclub in Vegas. Different confirmed stops embody Chicago at Morgan Manufacturing on July 30, Austin at Honest Market on October 9, and Miami in December.
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White Claw Periods Debut Star-Studded Lineup With Maren Morris, Loud Luxurious, And Extra
“White Claw has at all times been about bringing folks collectively, whether or not it’s cracking a chilly Claw with buddies or feeling the electrifying pulse of dwell music,” Kevin Brady, Vice President of Advertising, Mark Anthony Manufacturers Inc., mentioned within the press launch shared with The Blast. “With White Claw Periods, we’re creating unforgettable moments with trailblazers like Maren Morris, rhythm finders like Loud Luxurious, soulful hitmakers like Myles Smith, and extra.
He added, “And with our Subsequent Wave Artists, we’re championing the subsequent technology of musicians and creating unimaginable shared experiences alongside the best way. Identical to a range pack, this yr’s White Claw Periods lineup delivers an unimaginable mixture of sounds music lovers received’t need to miss!”
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White Claw Shore Membership Brings Extra Than Simply Music
The favored drink model can be turning up the quantity offstage with a brand new Shore Membership, an unique activation at prime music festivals like Coachella. Anticipate Instagrammable photograph ops, the Seize Life by the Claw machine for epic prizes, and naturally, ice-cold White Claws.
The worldwide music media model will carry White Claw Periods to life via a sequence of unique content material experiences. Followers will get an all-access cross with a dynamic behind-the-scenes interview sequence, providing an inside have a look at Periods headliners as they put together to take the stage.
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The sequence shall be featured on Billboard.com, throughout Billboard’s social channels, and on widespread drink model’s official web site. Moreover, a compelling docu-series will discover the journeys of Subsequent Wave Artists, offering a deeper have a look at their rise within the music business. This sequence will stream on the drink model’s web site and be additional amplified via Billboard’s social platforms.
The exhausting seltzer firm can be partnering with Boiler Room to carry high-voltage DJ units to cities like Miami, L.A., and D.C., beginning with a White Claw Surge-fueled efficiency from GRAMMY-nominated Kesha in Miami.
White Claw Opens Free Entry To Star-Studded Pageant Collection
To attain much more perks, be part of the Shore Membership loyalty program. Comply with @WhiteClaw on Instagram for the newest lineup reveals, behind-the-scenes content material, and extra.
As a result of whether or not you are jamming with Maren Morris below desert skies or discovering your subsequent favourite artist, 2025’s pageant season is about to hit in another way, with the favored grownup beverage firm main the cost.
