Justin Bieber has discovered his identify in undesirable headlines after former “X Issue” contestant Cher Lloyd claimed she was urged to hook up with him to advertise her album.
Lloyd additionally claimed she was requested to maintain her marriage to her husband, Craig Monk, a secret from her report label as a result of it might have an effect on her profession.
Lloyd’s revelations shocked followers, who praised her for not accepting to do what she was requested to do.
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Cher Lloyd Makes Surprising Claims Involving Justin Bieber
Lloyd was one of many contestants on “X Issue” in 2010, the yr that additionally featured One Path.
Following her look on the expertise present, she rose to fame and launched two albums.
Nonetheless, regardless of having fun with success, Lloyd discovered issues tough within the background because of calls for product of her.
Throughout an look on the “We Need To Talk” podcast, the singer claimed there wasn’t a promotional finances for her album. She additionally alleged that her report label urged her to “hook up” with Justin Bieber to advertise the album.
Lloyd mentioned, per The Express, “We spent tens of millions on this album, however there isn’t any finances to get individuals to go hear it. I stroll in and I say, ‘Look, I really want some money to try to push this report.'”
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She added, “Mainly, [I was ] instructed no…what I wanted to do to make this report take off was hit a number of the golf equipment and discover out the place Bieber is and go try to get with him.”
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Lloyd’s Response To Her Report Label’s Calls for
The 31-year-old singer revealed that she was a teen when the calls for have been product of her. Nonetheless, she and Monk have been already an merchandise on the time, and he was current when she was requested to get on with Justin Bieber.
She mentioned, “He [Monk] was stood in that workplace whereas I used to be instructed they weren’t gonna spend cash on the album [and] to hook up with somebody mega well-known and leech off of the again of another person’s fame.”
Lloyd mentioned the report label’s calls for made her query her price. “Was I not ok? Was I not ok to spend money on that you’d relatively use me in that manner? They did not care.”
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Cher Lloyd Requested To Maintain Her Marriage A Secret

Lloyd went in opposition to her report label’s needs and by no means dated Justin Bieber. As an alternative, she married Monk, and so they have remained a pair since then.
Nonetheless, in one other a part of the interview, she claimed she was requested to not let her report label know concerning the marriage as a result of they might need to cease it.
She mentioned, “Me and Craig have been about to get married and I used to be instructed by individuals on my workforce, ‘Don’t let the label know as a result of they’ll do something to cease this marriage.'”
Lloyd defined, “The way in which that they considered me getting married is as soon as I am married I am “off the market”. I hate that. I am not a singer as a result of I need to sleep round and I need to be in several movie star relationships.”
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Followers React To Lloyd’s Claims Involving Justin Bieber
In a video posted to Reddit, Fauxmoi reposted a snippet of Cher Lloyd’s interview on the platform, and many individuals shared their ideas on the matter.
One Redditor wrote, “Welp that is disgusting. These poor younger girls. I am glad she had it in her to say no manner, however think about how many individuals would not have that type of spirit, since women are socialized to do what different individuals need first and deal with themselves final.”
One other individual mentioned Lloyd’s claims confirmed the music business had extra “horror” tales than Hollywood.
They mentioned, “Only a reminder to you all that for each horror story in Hollywood, there are 100 within the music business.”
The Redditor continued, “It’s insanely predatory at each stage, and essentially the most insane issues are utterly normalized.”
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Followers Relate Lloyd’s Claims Involving Justin Bieber To Little Combine
Sickens me to see additional artists undergo what Little Combine went by means of with being instructed to flirt with individuals with a view to promote their albums. Cher Lloyd has spoken about this matter and I think about theres a lot more artists that have been signed to S*co that suffered the identical therapy pic.twitter.com/rQ4Jg7pQTi
— blithe (@Boy_Mixer11) January 28, 2025
Cher Lloyd’s revelations are much like that of English woman group Little Combine, who claimed throughout a 2018 interview with ASOS journal that they have been inspired to “flirt” with essential males.
One of many group’s members, Jade Thirlwall, mentioned per Extra.ie, “We went to a radio occasion in America, filled with VIPs. Somebody from the [US] label mentioned, ‘Go and flirt with all these essential males.'”
Thirlwall added, “I used to be like, f-ck off. Why have I obtained to go in and flirt to get my music on the radio?”
An X consumer associated Lloyd’s story to Little Combine’s expertise. They wrote, “Sickens me to see additional artists undergo what Little Combine went by means of with being instructed to flirt with individuals with a view to promote their albums.”
They added, “Cher Lloyd has spoken about this matter and I think about there’s a lot more artists that have been signed to S*co that suffered the identical therapy.”