British pop star Cher Lloyd not too long ago opened up concerning the darker facet of the music trade, claiming that executives as soon as inspired her to pursue a relationship with Justin Bieber to spice up her profession, and followers have ideas.
Throughout an look on the “We Have to Discuss” podcast Tuesday,” the singer revealed a surprising dialog she had whereas selling her album within the U.S.
Cher Lloyd, who didn’t specify which report label was accountable for the suggestion, emphasised that the dialog came about “years in the past” when she was nonetheless a young person.
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Cher Lloyd Claims Music Execs Pressured Her To Date Justin Bieber For Profession Acquire
In the recent interview, Lloyd recalled asking her label for a promotional price range whereas selling her album within the U.S., solely to be flat-out denied monetary help regardless of the corporate having spent hundreds of thousands to supply the report. As a substitute of funding conventional advertising and marketing efforts, the label allegedly instructed her she wanted to take a special strategy, one which concerned a high-profile romance.
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“I keep in mind as soon as, whereas I used to be dwelling within the U.S. and I used to be selling my album, I walked into the report label on the time, they usually hadn’t given me a promotional price range,” the 31-year-old recalled. “We spent hundreds of thousands on this album, however there’s no price range to go get folks to listen to it? So, I stroll in and I say, ‘Look, I really want some money to try to push this report.’”
Nonetheless, as an alternative of economic help, Lloyd claimed she was met with a surprising suggestion from label executives.
“They mainly instructed me ‘no’ and that what I ‘wanted to do’ as an alternative was hit among the golf equipment and discover out the place Bieber is and attempt to get with him,” she alleged.
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Followers Livid After Cher Lloyd Reveals Label Pressured Her To Date Justin Bieber
Cher Lloyd’s surprising revelation that music executives pressured her to pursue Justin Bieber for profession acquire has sparked outrage amongst followers, who’re calling out the trade’s exploitative ways.
“Welp that is disgusting. These poor younger girls,” one Reddit consumer mentioned. “I am glad she had it in her to say no method, however think about how many individuals would not have that sort of spirit, since women are socialized to do what different folks need first and deal with themselves final.”
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“I keep in mind how horribly the media handled Cher when she was first making waves,” one other chimed in. “This does not shock me, particularly listening to Halsey discuss how her label treats her. If the Halsey can get handled like that, there is no hope for the up-and-coming younger expertise. Report labels have gotten manipulation and abuse right down to a fine-honed artwork.”
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Cher Lloyd Was In A Dedicated Relationship Whereas This Occurred
Lloyd, who was a young person on the time, was left shocked by the suggestion that she ought to manufacture a relationship with a extra well-known artist to extend her visibility.
“I used to be instructed to go hook up with somebody mega-famous and mainly leech off the again of another person’s fame,” she mentioned.
The “Swagger Jagger” singer expressed frustration, recalling how the incident left her feeling like she wasn’t “adequate to spend money on” and that the label was extra centered on manufactured publicity stunts than supporting her music.
Extra Outrage Erupts Amid Cher Lloyd’s Claims
“The leisure trade is inventive folks being taken benefit of by power-hungry sociopaths,” a 3rd mentioned after listening to the interview.
As one other social media consumer wrote, “That is truthfully disgusting, not only for Cher however for Justin too. I would think about that this type of factor has occurred earlier than and contemplating his dangerous expertise with the trade, it simply makes it worse.”
They added, “And so they’re children. Cher was a young person right here. The exploitation of this trade is de facto sick.”
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Justin Bieber’s Involvement
It stays unclear whether or not Bieber was conscious that his title was allegedly getting used to orchestrate a PR romance.
Bieber has been married to Hailey Bieber since 2018, and the couple welcomed their first youngster, Jack Blues Bieber, in August 2024.
As for Lloyd, she has been fortunately married to Monk since 2013, and her newest claims shine a lightweight on the questionable ways used within the music trade to fabricate fame.
