Cristo Fernández Teams Up With State Farm; ‘Football Is Life’

In case you’ve ever watched “Ted Lasso” you understand precisely the place that signature line comes from. Cristo Fernández, who performs Dani Rojas on the hit Apple TV present, lately teamed up with Jake from State Farm and Patrick Mahomes in a soccer marketing campaign that offers new that means to “Soccer is life.” 

For the actor, it was a simple choice to accomplice up with State Farm for the brand new business, “Bundle is Life.”

“The very first thing that made me say sure was figuring out I may play Dani Rojas once more – in order that was a simple sure,” he advised The Blast solely.

“State Farm’s commercials are at all times well-known for being inventive and humorous, so being Dani within the business was like a cherry on high. And the tremendous cherry on high was getting to fulfill Patrick Mahomes.”

Fernández stated {that a} spotlight of being a part of this marketing campaign was “having carried out the best dribbles and juggles with this new loopy, however enjoyable, American soccer/soccer ball with an icon like Patrick.”

He additionally added that Patrick “shaking his hand” and telling him that it was “spectacular” was one thing he’ll always remember.

“That was the spotlight,” he stated. “And I will always remember the shot when Jake, Patrick, and I have been collectively. Being along with the each of them was very particular.”

The brand new soccer marketing campaign debuted with the latest State Farm business, “Bundle is Life” which supplies a brand new that means to Fernández’s signature “Ted Lasso” line, “Soccer is life.”

The marketing campaign is not going to solely be seen digitally, on social media, and streaming, but additionally by way of a partnership with Amazon Prime’s Thursday Evening Soccer in co-branded commercials and as half-time options. This new marketing campaign helps State Farm proceed its legacy of leveraging sports activities advertising and marketing to create entertaining and laughable moments for each sports activities followers and State Farm clients.

Earlier than becoming a member of forces with State Farm and Mahomes for this marketing campaign, Fernández stated he was a Chargers fan. However after, issues could have modified a bit.

“I have been spending lots of time in Los Angeles so I’ve been rooting for the Chargers. I even have buddies in San Francisco and in addition help the 49ers,” he stated. “However then I met Patrick Mahomes. So I additionally help the Chiefs.”

When requested if he has a favourite previous challenge or one that may at all times maintain a particular place in his coronary heart, Fernández stated it is “undoubtedly ‘Ted Lasso.'” 

“Realizing how a lot it has meant to so many individuals means a lot to me,” he advised The Blast. “Dani Rojas not solely represents a giant a part of who I’m, but additionally the place I come from and I am ceaselessly grateful for ‘Ted Lasso’ for giving me that platform.”

He defined that the State Farm marketing campaign can be particular to him.

“That is why this State Farm marketing campaign is so particular to me,” he continued. “We managed to bundle the ‘Ted Lasso’ world with State Farm and create this loopy ball.”

So far as future initiatives, there are fairly just a few developing for the actor.

“‘Venom,’ ‘Alexander’ with Eva Longoria, ‘Acapulco’ season 3 is out for folks to observe, ‘Sonic,’ and ‘Zorro’ on Amazon Prime,” he stated.

“And I kindly invite everybody to observe what my sister Paloma Cinco and I do at ‘Espectro MX Movies’ each in Guadalajara and in Los Angeles.”