Vice President Kamala Harris’ newest marketing campaign transfer has sparked curiosity as she targets Taylor Swift’s fan base. With the 2024 election approaching, the Harris marketing campaign’s use of Swift-themed Snapchat filters because the singer resumes her Eras Tour highlights a inventive effort to interact younger voters.
Right here’s a breakdown of the marketing campaign’s technique and the potential impression on youth voter turnout.
Kamala Harris Marketing campaign to focus on Taylor Swift’s followers on Snapchat
Kamala Harris’ marketing campaign is focusing on younger voters by a Snapchat filter impressed by Taylor Swift’s fan base.
The Democratic Nationwide Committee (DNC) has launched Swift-themed Snapchat filters. These encourage customers in swing states to advertise Harris’ key marketing campaign points. This consists of reproductive rights, local weather motion, and scholar mortgage debt aid. The filters come as Swift resumes her Eras Tour, with three Miami concert events this weekend. (through Variety)
Though Taylor Swift has not coordinated with the Harris marketing campaign, her endorsement sparked important voter engagement. The DNC is capitalizing on this momentum by utilizing billboards in Miami and cellular advertisements close to Swift’s live performance venue. Furthermore, Swifties in swing states are inspired to register to vote and help Harris by the filters and different digital campaigns.
The marketing campaign’s transfer to hyperlink Taylor Swift’s reputation with voter outreach is a part of a broader technique to interact youth within the 2024 presidential election. Kamala Harris’ allies proceed to advertise voting assets, tapping into platforms and occasions that resonate with youthful demographics. Moreover, the collaboration with self-organized Swifties for Harris amplifies this outreach.
Kamala Harris’ marketing campaign is leveraging Taylor Swift’s affect on social media and at her concert events to interact younger voters. The technique goals to rework the singer’s fan base right into a key voting bloc, specializing in important points for the youth. Via Snapchat filters and billboards, the DNC hopes to make sure that younger voters end up on Election Day.
