It Ends With Us filmmaker and star Justin Baldoni has employed disaster PR vet Melissa Nathan of The Company Group as rumors ramp up in regards to the locking of horns between the pic’s star and producer Blake Lively and him.
Baldoni’s Wayfarer Studios co-financed the $25M manufacturing with Sony primarily based on the bestselling Colleen Hoover novel. The pic overindexed on the field workplace from a $15M projection on monitoring three weeks in the past to an astounding $50M opening final weekend.
Nonetheless, within the walk-up to the pic’s opening, rumors started to swirl, notably amongst followers on TikTok, that there was a giant combat between Baldoni and Full of life. Followers pointed to myriad examples, learn the duo didn’t take images collectively on the Aug. 6 NYC premiere; Baldoni arrived very early and Full of life later. Some noticed that Full of life doesn’t following Baldoni on social. Within the movie, Baldoni performs the abusive lover to Full of life’s character. Typically actors obtain their finest chemistry on-screen by ingesting the agita off display screen or by going all methodology. Sources near the movie inform us that the duo didn’t get alongside, a lot in the way in which individuals who work collectively in a day by day job, additionally don’t get alongside. There’s been chatter over Full of life rolling up her sleeves, taking cost within the modifying room. She was certainly a force to be reckoned with in regards to the pic’s dynamite social media marketing, not solely directing the inventive, however showing in most of it as properly. Reynolds apparently did punch-up on a balcony scene within the film (although some counter these strains are additionally in 2016 Hoover novel). “I want she labored for us full-time,” mentioned one Sony insider about Full of life’s fingerprints on the movie.
Nonetheless, there’s extra unfastened lips on the market in regards to the alleged battle between Full of life and Baldoni. That mentioned, Baldoni in a latest interview gave props to the Gossip Woman alum that she’d be a prime candidate to direct any future installments of It Ends With Us.
Some have in contrast the headline ire of Full of life and Baldoni to that of the gossip which erupted round Don’t Fear Darling‘s opening. Nonetheless, arguably, to today, that degree of black ink goes to an Nth degree: there was Harry Types spitgate at Venice, the “Miss Flo” Olivia Wilde video leaking, the director dinging Shia LaBeouf within the press, and his public retort. Arguably, within the case of It Ends With Us — we’re not even there but.
Nathan opened the doorways to The Company Group this summer time after a decade with Gotham primarily based disaster PR guru Matthew Hiltzik; the 2 of them working with Johnny Depp in the course of the Amber Heard trial.
Sony, Jonesworks PR and The Company Group didn’t return request for remark.
