The Macy’s Thanksgiving Day Parade drew its largest viewers ever this 12 months, in keeping with NBCUniversal.
The 98th annual occasion amassed 31.3M viewers Thursday throughout linear and digital platforms, which is up 10% from final 12 months’s 28.5M, the corporate stated.
About 24M tuned in on NBC alone in the course of the dwell telecast from 8:30 a.m. to 12 p.m. ET. That makes it the most-watched leisure present on linear tv for the reason that 2020 Academy Awards on ABC.
Although NBCUniversal didn’t give specifics on the digital viewers, the corporate did reveal that streaming hours on Peacock grew by 26% in comparison with final 12 months’s parade.
Within the 18-49 demo, it was the highest-rated telecast since 2021’s New 12 months’s Rocking Eve on ABC with a 5.4 ranking.
“The Macy’s Thanksgiving Day Parade is an occasion through which we take huge pleasure, and it’s an absolute pleasure to know that there was a document variety of individuals watching throughout each NBC and Peacock,” Jen Neal, Government Vice President, Dwell Occasions and Specials, NBCU Leisure, stated in an announcement. “The parade is a convention like no different. 12 months after 12 months, it’s the easiest way to kick off the vacation season, and we’re thrilled to be part of it with our companions at Macy’s.”
The 2024 Macy’s Thanksgiving Day Parade was hosted by Immediately Present personalities Savannah Guthrie, Hoda Kotb, and Al Roker. It featured 17 character balloons, 22 floats, 15 heritage and novelty balloons, 11 marching bands, and performances from a collection of music stars.
Performers included Jennifer Hudson, Kylie Minogue, Billy Porter, Loud Luxurious, Cynthia Erivo, and Cole Escola. See a photo gallery from the parade here.
