Martha Stewart is proving that glamour is aware of no age in her newest MAC Cosmetics marketing campaign, the place she trades in baking for a sultry, sensory-driven magnificence second.
The 83-year-old way of life mogul has joined MAC as one in all its latest model ambassadors, starring in a playful, steamy advert selling the corporate’s new nude lipstick assortment.
On Tuesday, MAC Cosmetics shared the now-viral advert on Instagram, that includes Martha Stewart wearing a nude silk gown as she seductively indulges in recent strawberries, golden honey, and pomegranate, all earlier than making use of a MAC nude lip liner and lipstick to finish the look.
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Martha Stewart Sizzles In Sensual MAC Cosmetics Advert That includes Strawberries, Honey, And Nude Lipstick
As she strikes by the video, sighing and groaning in delight whereas savoring the fruit, Stewart cheekily feedback, “Makes a large number,” whereas dripping honey from a picket dipper.
The marketing campaign, which MAC captioned “I’m Martha Stewart and #IOnlyWearMAC,” embraces a enjoyable, sensual vitality, showcasing Stewart’s confidence as she effortlessly blends sophistication with a contact of cheeky humor.
Followers flooded the feedback part of the video, praising Stewart’s daring and glamorous industrial.
“Bruhhhh, whoever bought Martha Stewart to do that advert is both a genius or unhinged, nevertheless it labored anyway,” one social media consumer wrote.
“Was not anticipating Martha in a smokey eye slurping up my feed, however am equally not upset,” another person stated.
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“I’m completely down for 50 Shades of Martha. Please preserve it coming!” one other expressed.
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The New Advert Goes Viral
Whereas many praised the advert, others took to X, the social media platform previously referred to as Twitter, to slam the brand new MAC advert.
“Sure. Simply what all of us wish to see is geriatric @MarthaStewart attempting to channel attractive. I can’t unsee these pics. Yuck!” somebody expressed. “Whose thought was this?”
“Simply ew,” one other wrote.
Whereas a 3rd merely requested, “Why?”
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Martha Stewart Reacts To The Daring Marketing campaign
Whereas the video rapidly turned an web sensation, charming viewers with its boldness, Stewart herself is embracing the eye. When talking with PEOPLE Magazine, she laughed concerning the marketing campaign’s playful nature.
“[The photos are] charming, and I feel they’re going to get some consideration,” she stated. “I like what I appear to be in these photos. They’re virtually selfie-like. This fabulous nude lipstick actually makes the face. It is a gorgeous colour.”
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Within the marketing campaign photograph, Stewart seems to be snapping a glamorous selfie in her pajamas, effortlessly showcasing her MAC Cosmetics nude shades. She’s carrying the M·A·CXIMAL Glossy Satin Lipstick in Fleshpot, a shade she immediately cherished. This lipstick is only one of 20 daring nude shades within the assortment, which additionally features a 28-shade nude eye palette and nude lip liners. The gathering offers every thing wanted to attain the proper nude make-up look.
MAC’s New ‘Naughty Nudes’ Assortment
For this daring marketing campaign, MAC Cosmetics pushed boundaries with its “nude” messaging, however the model’s core focus was on celebrating authenticity and confidence.
“It is no good operating round feeling not sure of oneself, or not believing that you could get a job performed in the appropriate method, so, I continuously attempt to get folks to simply step up, step as much as the job and really feel good, and be happy with the consequence,” Stewart defined.
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Martha Stewart Embraces Her Title As The Queen Of The Thirst Entice
Martha Stewart isn’t any stranger to breaking the web along with her glamorous and seductive selfies. The cookbook writer and way of life mogul has totally embraced her viral “thirst entice” persona, telling PEOPLE Journal, “I like these thirst traps.”
With a faithful social media following, Stewart continues to captivate followers along with her signature confidence, proving that magnificence and self-assurance are timeless. “Properly, it’s a must to really feel that you simply look good,” she advises. “Do not query your self. Simply placed on slightly recent make-up and also you take a look at your self within the mirror and say, ‘Oh, boy, I actually look OK.’ Take the image and be sure to have gentle in your face. I at all times have gentle instantly on my face.”
At 83, Stewart continues to redefine magnificence requirements, proving that confidence, class, and a well-lit selfie are really ageless.
