Mediawan Group has named Max Wiedemann as its first Head of Artificial Intelligence.
The European manufacturing and distribution group mentioned it had expanded German producer Wiedemann’s function throughout the firm as a result of the business is “coming into a brand new period pushed by synthetic intelligence, which isn’t solely reshaping our world but in addition reworking the way in which we produce content material.”
Wiedemann will stay Chief Manufacturing and Chief Enterprise Improvement Officer For Mediawan-owned Leonine Studios. His new publish will give attention to integrating cutting-edge AI tech throughout the group’s actions.
He has been vocal in regards to the utilization of AI in manufacturing. Final 12 months, he told the Munich Film Festival the the likes of Google and OpenAI ought to permit content material house owners to share within the upside from synthetic intelligence instruments.
Immediately, he mentioned in a press release: “Each Mediawan and Leonine have already cultivated important experience in AI, and I’m desirous to collaborate with our extremely expert worldwide groups. By uniting our strengths and experience, I’m assured that we’ll be well-equipped to adapt to the fast tempo of this technological development.”
Leonine Studios CEO Freg Kogel mentioned the appointment is “a testomony to the collaborative spirit between Mediawan and Leonine Studios in exploring modern methods to work collectively,” and added, “By leveraging AI, we’ll improve our inventive and operational capabilities and drive additional progress.”
AI stays a vastly controversial subject in TV and movie manufacturing, making the appointment of a excessive profile-figure resembling Wiedemann all of the extra noteworthy. He’s recognized for making hits resembling Oscar winner The Lives of Others and Netflix’s first German authentic sequence, Darkish, together with his manufacturing associate, Quirin Berg amongst.
Wiedemann was a co-founder of Germany’s Leonine, which was acquired by Mediawan in April final 12 months.
Generative AI has been the important thing flashpoint. In October final 12 months, UK community ITV was met with backlash after it posted a job advert for a Head of Generative AI Innovation function. Lisa McGee, the author of comedy Derry Women was among those criticizing the job as “extremely miserable.”
