EXCLUSIVE: The final time Fremantle and the Netherlands’ NewBe teamed up, they created Netflix’s Heartbreak Excessive reboot. The pair have now reunited and teamed with toy agency Jumbo Group to adapt a music social gathering sport right into a sport present.
The trio are working up Hitster, which is predicated on a celebration sport that has caught on with Millennials and Gen Zs billed as a “fun-filled journey down reminiscence lane.”
The foundations are easy: merely guess if a music was launched earlier than or after different songs in your music timeline. The participant with essentially the most playing cards on the right timeline is the winner.
Not like Heartbreak Excessive, which was made by means of Fremantle Australia, the superindie’s Dutch wing, Fremantle Netherlands, will lead on manufacturing alongside NewBe. Fremantle will maintain the worldwide manufacturing and distribution rights.
“Having already achieved large worldwide success as a sport, Hitster’s common themes and mixture of interactive music play create an prompt social gathering at house that we’re assured will switch and be loved on TV screens,” stated Vasha Wallace, EVP, World Acquisitions & Growth at Fremantle. “We sit up for creating and bringing this extremely entertaining format to international audiences.”
“For the primary time, a celebration sport has turn into the middle of watercooler conversations, one thing beforehand solely TV exhibits may obtain,” added Jeroen Koopman, founder and CEO at NewBe. “After enjoying the sport, listening to the inspiring story of its founder, Marcus Carleson, and assembly with the crew at Jumbo Group, we had been assured it had the makings of a TV hit. Partnering with Fremantle, the chief on this style, felt just like the pure subsequent step.”
Isa Lana, Chief Advertising Officer at Jumbo Group stated the sport has launched in 30 international locations and achieved bestselling sport standing in Germany and the Netherlands this 12 months. “This accomplishment is a testomony to how a lot our shoppers take pleasure in and interact with the sport,” she added. “What actually issues most is how we’re bringing them moments of enjoyable and shared experiences.”
