EXCLUSIVE: NBCUniversal Codecs has taken on a brand new present during which audiences can win a money prize by enjoying at house through an app.
Forward of the London TV Screenings and MIP London, the codecs vendor has secured international rights (bar UK) for Win Win!, which comes from British Ant & Dec’s Limitless Win producer Hello Dolly.
In Win Win!, 40 contestants play stay in a studio, with viewers at house in a position to play alongside stay through an app. The format provides viewers the possibility to win prizes from the consolation of their couch. On the identical time, contestants battle it out by answering questions based mostly on a novel nationwide survey. The format builds to a closing episode the place one contestant is assured to win a jackpot of not less than £1M ($1.26M).
Subsequent week in London, NBCUniversal Codecs is promoting Win Win! together with the likes of The Actual Housewives and High Chef, whereas dramas together with Fits LA and All Her Fault come through the NBCUniversal International TV Distribution group.
With Ant and Dec’s Mitre Tv, Whats up Dolly produces ITV’s Limitless Win, which has run for 3 seasons and is helmed by the leisure stalwarts. Whats up Dolly is promoting Win Win! within the UK.
Hannah Mabruk, VP Format Gross sales, NBCUniversal Codecs, stated: “Win Win! is the sort of sport present that can hold you on the sting of your seat, shouting on the display screen one second and holding your breath the subsequent. We stay up for partnering with the perfect broadcasters and producers all over the world to convey this unique primetime format to audiences.”
Whats up Dolly boss Victoria Ashbourne added: “We’re tremendous excited and happy with this modern new sport present and thrilled to associate with the powerhouse that’s NBCUniversal, to convey the format to audiences all over the world.”
Late final 12 months, NBCUniversal Codecs chief Ana Langenberg exited after seven years.
