EXCLUSIVE: Nicola Lloyd, the ex-ITV commissioner who used to supervise Gordon Ramsay, Gino D’Acampo and Bradley Walsh exhibits, has taken up the Artistic Director publish at The Apprentice producer Naked.
Lloyd left ITV over the summer season after eight years amid a circa-200-person layoff program concurrently her factual leisure co-commissioner Satmohan Panesar. She takes up the function vacated by Tom O’Brien final 12 months, who was promoted to exchange Fatima Salaria as Managing Director of Fremantle-backed producer Bare. She is going to assist roll out Bare’s artistic technique by overseeing the event slate and a wealth of latest and upcoming initiatives in addition to originating and growing her personal concepts.
Lloyd sorted exhibits from a few of ITV’s prime expertise throughout an eight-year stint as Factual Leisure Commissioner. Her remit included 5 seasons of the Gordon, Gino and Fred model with Ramsay, D’Acampo and Fred Sirieix, and 5 seasons of the Bradley and Barney: Breaking Dad travelogue with Walsh and his son Barney Walsh. She additionally oversaw docs comparable to Planet Little one, Gino’s Italy and TikTok: Homicide Gone Viral.
The transfer marks Lloyd’s return to the UK manufacturing sector. Previous to ITV, she labored for Twenty Twenty as EP on First Dates, Channel 4’s hit relationship format.
Bare is a storied UK firm that makes the likes of The Apprentice, The Rap Sport UK and Planet Intercourse. It has been hit by a few cancelations in latest weeks, nevertheless, with Netflix axing Buying London and Peacock resting polyamorous dating format Couple to Throuple.
O’Brien referred to as Lloyd an “distinctive artistic expertise – a stock-picker and builder of huge, authentic and crowd pleasing concepts.” “Bare will profit massively from her expertise, knowledge and drive to entertain our audiences, as she works carefully alongside the senior staff right here,” he added.
Lloyd mentioned the outfit has an “spectacular slate and a powerful status for creating daring, distinctive content material.”
