Pantless Mathew McConaughey and Camila Alves Recreate Tips on how to Lose a Man in 10 Days Poster

The Oscar award-winning actor ditches his pants throughout the censored advert, collectively together with his partner subbing in for former costar Kate Hudson whereas sporting her character’s iconic satin costume as a result of the pair lean back-to-back throughout the {photograph}.

The tagline reads, “Recommendations on tips on how to Lose Your Pants in 10 Strategies,” with a hyperlink to the couple’s Pantalones Tequila website. They captioned the {photograph}, “you might be so ineffective, you probably assume this tequila’s about you.”

This isn’t the first time have gone bottomless for his or her tequila mannequin.

In September, Alves knowledgeable People all about their cheeky advertising marketing campaign, along with how they’re “very proud” of the product.

“It’s protected to say you may even see Matthew and I pants a lot much less as soon as extra,” she teased on the time. “With some Pantalones in hand.”

Pantalones Tequila was launched in 2023, with the mannequin impressed by the couple’s first meeting at a Los Angeles nightclub in 2006.

“It was late 2006, and I was holding court docket docket on the pinnacle of the desk on the Hyde Membership on Sunset Boulevard, hand-making the perfect margaritas on the planet as soon as I observed her,” talked about McConaughey. “After introducing myself, I escorted Camila to the bar the place I made the perfect margarita I would ever made, and I spoke Spanish greater than I would ever spoken it.”

“The one caveat was that she spoke Portuguese because of she’s Brazilian …. nonetheless the rhythms of the Latin languages appeared to swimsuit the meter,” he continued.

“No matter my uncultured errors, I effectively acquired a date collectively along with her (after making an attempt and failing twice), and practically twenty years later, she’s nonetheless the one girl I’ve ever wished to make a margarita for.”

“We met over margaritas, so launching this mannequin really launched us full circle,” added Alves. “We thought tequila promoting and advertising had flip into really extreme, so we wished to convey the fulfilling once more!”