Shopify has shut down Kanye West‘s trend model, Yeezy’s web site, for violating its coverage.
Yeezy.com’s shutdown got here after the streetwear and footwear model decreased its on-line retailer to only one merchandise: a T-shirt that includes a Nazi swastika on the entrance.
Earlier than the web site shutdown, Kanye, who lately deactivated his X account, went on an antisemitic rant on the social media platform and expressed his love for Adolf Hitler, which offended many netizens.
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Shopify Shuts Down Kanye West’s Yeezy Web site
Shopify, the platform internet hosting Yeezy.com, took the model’s web site after it disobeyed an organization coverage and decreased its on-line catalog to a T-shirt with a Nazi swastika brand on the entrance.
On Tuesday morning, a spokesperson for the e-commerce platform advised The Hollywood Reporter that Yeezy’s web site shutdown was needed following latest developments.
The spokesperson stated, “All retailers are chargeable for following the principles of our platform. This service provider didn’t have interaction in genuine commerce practices and violated our phrases so we eliminated them from Shopify.”
Nevertheless, Spotify’s consultant did not disclose which of its guidelines Yeezy violated. The corporate’s phrases of service state that it’s going to act to “prohibit product or actions that we deem unsafe, inappropriate or offensive.”
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With the shutdown, Yeezy.com‘s clients are actually redirected to a clean webpage with a notification that reads, “One thing went fallacious” and “Retailer not accessible.”
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Kanye West’s Tremendous Bowl Advert
Kanya West spent hundreds of thousands on this weird Tremendous Bowl advert selling Yeezy then scrubbed his whole web site leaving just one product accessible for buy — a Swastika shirt pic.twitter.com/GNufbysHYN
— Libs of TikTok (@libsoftiktok) February 10, 2025
After the advert aired, the web site shortly modified, changing its earlier merchandise with a $20 T-shirt that includes a swastika. The advert itself was shot on an iPhone and featured Kanye in a dentist’s chair. It had handed authorized approval and was broadcast in a number of native markets, together with Los Angeles.
Nevertheless, inside an hour of airing, Yeezy.com was up to date to point out solely the controversial T-shirt. Regardless of his latest antisemitic outbursts, Kanye’s advert slipped by means of the cracks as a result of its low-budget nature and lack of scrutiny for smaller native spots.
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Critics argued that platforms like Shopify had been making a major PR mistake by permitting such objects to be offered. This surprising transfer by Kanye ignited widespread backlash, particularly given the historic implications of the swastika.
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Kanye West’s Antisemitic Rants On X
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Kanye’s latest antisemitic rants on X (previously Twitter) ignited widespread outrage. His tirade included disturbing remarks that revived his earlier problematic rhetoric.
Kanye made derogatory feedback about Jewish folks, together with expressing admiration for Adolf Hitler and declaring himself a Nazi.
These remarks included chilling statements like, “I LOVE HITLER NOW WHAT B*****ES” and “IM A NAZI,” additional fueling his rising fame for antisemitism.
This was not the primary time Kanye had made such inflammatory feedback.
He had beforehand confronted backlash for comparable posts on Instagram and X, which price him profitable model partnerships, similar to Yeezy’s collaboration with Adidas.
The Rapper’s Different X Actions
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Kanye’s habits on X went past his antisemitic feedback, encompassing a spread of weird and inflammatory posts.
Over a number of days, his tirade additionally included misogynistic remarks, similar to boasting about controlling his spouse, Bianca Censori, who made a provocative trend assertion on the Grammys in a sheer costume.
The “Carnival” rapper defended the outfit, claiming he had “dominion” over her whereas asserting that the choice was finally hers.
In addition to this, he additionally referred to as for the discharge of incarcerated music mogul Sean “Diddy” Combs, who has been within the public eye as a result of authorized troubles, together with intercourse trafficking prices.
Kanye’s posts ranged from critiques of Hollywood to additional degrading feedback about ladies and the media.
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Leaving X
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After infuriating many individuals along with his offensive posts that additionally included pornographic content material, Kanye obtained heavy backlash for his actions.
Ultimately, Kanye opted to go away the social media platform and did so on his personal phrases.
Based on Sky News, he introduced his exit by posting, “I am logging out of Twitter. I admire Elon for permitting me to vent. It has been very cathartic to make use of the world as a sounding board. It was like an Ayahuasca journey. Love all of you who gave me your power and a spotlight. Until we join once more. Good afternoon and goodnight.”
After the put up, Kanye seemingly deactivated his account, which might have delighted many.