5 European manufacturing outfits have come collectively to launch Swiss Studios AG.
The agency has been fashioned with shareholders Elite Filmproduktion, Praesens-Movie Manufacturing, Distinction Sequence, Bavaria Fiction and Kinescope Movie GmbH, that are primarily based in Switzerland and Germany. Leaders of those firms will sit on the board and vet European exec Malte Probst will chair the board and takes on the CEO mantle.
Based mostly in Zurich, Swiss Studios AG stated it can “drive the event and manufacturing of revolutionary and high-quality content material within the fields of movie, documentaries, collection and tv from Switzerland for Switzerland, Europe, and the worldwide market.”
Probst stated: “We’re delighted to have taken a groundbreaking step for the Swiss and European inventive industries with the founding of Swiss Studios. Now it’s time to carry the brand new alternatives arising from the ‘Lex Netflix’ for Switzerland to life with thrilling content material.”
The Lex Netflix refers to laws that requires Netflix, Prime Video and Disney+ to reinvest 4% of their native revenue in Swiss movie and tv productions. Swiss Studios stated right this moment it can “leverage the alternatives” introduced by these adjustments.
In its mission assertion, Swiss Studios stated it can “provide every thing from a single supply – growth, manufacturing, distribution and advertising and marketing of media initiatives – in addition to licensing distribution and different companies associated to dealing with funding and accounting obligations.” It goals to “develop into the middle for Swiss movie and tv initiatives by united efforts and consolidated know-how.”
“We need to encourage nationwide and worldwide audiences in cinemas and on digital media with revolutionary content material developed in collaboration with creatives and incorporating technical developments,” added board member Corinne Rossi.
