Sydney Sweeney introduced her signature allure and radiant glow to The Grove in Los Angeles on April 2 to rejoice the launch of LANEIGE’s newest skincare innovation: the Bouncy & Agency Serum.
The occasion occurred on the beloved La La Land Cafe, which reworked for the day into the LANEIGE Bouncy & Agency Cafe in partnership with Sephora. The cafe was decked out in dreamy pink décor, making a whimsical, photo-ready house full of skincare delights and playful activations.
Sydney Sweeney, who has been a face of LANEIGE’s Bouncy & Agency franchise since its debut in February 2023, seemed effortlessly trendy in a Chloe ivory ruffle high, a pink jacket, wide-leg denims, and pink mesh pumps.
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Sydney Sweeney Glows At LANEIGE’s Bouncy & Agency Serum Launch At The Grove
She hung out greeting company, posing for photographs, and even dropped by the adjoining LANEIGE retailer to restock on her favourite merchandise.
Along with exploring the cafe’s beauty-inspired decor, Sydney sampled the occasion’s unique treats, together with the lovable Bouncy Bubble Truffles. At one level, she recreated a pose from her marketing campaign imagery, delighting followers together with her playful power and real enthusiasm for the model.
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The Bouncy & Agency Serum, which is now accessible at Sephora for $45, is the newest addition to the model’s collagen-boosting lineup. It options LANEIGE’s proprietary Peony and Collagen Advanced in addition to RE.D Flavonoid, each of which help pure collagen manufacturing. The method additionally accommodates radiance-boosting capsules that work to visibly agency, plump, hydrate, and easy the pores and skin for an prompt glow.
With Sweeney’s star energy and the model’s rising cult following, LANEIGE’s newest launch is already making waves. From the flawless skincare to the enjoyable, immersive expertise at The Grove, the Bouncy & Agency Cafe was the right setting to toast a product that’s all about feeling pretty much as good as you look.
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Sweeney Is Giving Predominant Character Pores and skin In Her New Skincare Collab
The “Euphoria” star beforehand surprised followers as she debuted her LANEIGE partnership in a placing all-pink ensemble.
Sweeney wore a sleeveless pink vest high paired with matching tailor-made trousers, ending the monochromatic look with pointed-toe heels in the identical daring hue. Her smooth, free hair added a sophisticated contact, completely complementing the recent, youthful aesthetic of the marketing campaign.
Capturing the essence of LANEIGE’s signature message, bouncy, glowing pores and skin, Sweeney radiated confidence and pure magnificence. One of many marketing campaign’s standout portraits featured a close-up of the actress, holding the LANEIGE Bouncy & Agency Serum whereas gently resting her hand on her face. Her radiant complexion and smooth expression embodied the skincare model’s dedication to hydration and luminosity.
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Sydney Sweeney Sparks Hypothesis After Reunion With Glen Powell In Dallas
Her L.A. outing comes recent off rumors of a breakup with longtime fiancé Jonathan Davino, and the reconciliation together with her “Anybody However You” co-star Glen Powell.
Sweeney was noticed over the weekend sharing a meal with a bunch of associates at Joe Leo Advantageous Tex Mex. The photographs, initially posted by Deuxmoi, present Sweeney and Powell relaxed and smiling, fueling hypothesis that their simple on-screen chemistry could have translated off-screen.
The 26-year-old had reportedly traveled to Texas to attend Powell’s sister Leslie’s marriage ceremony. Whereas Powell wasn’t current on the pre-wedding brunch she attended with the household, followers shortly started connecting the dots, with many satisfied {that a} romance was brewing.
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Nonetheless, a supply informed TMZ that Sweeney was not Powell’s date for the nuptials and had RSVP’d months earlier alongside her finest pal, lengthy earlier than her reported break up from Davino.
Glen Powell Clears The Air On Sydney Sweeney’s Wedding ceremony Invite

Powell himself addressed the rumors on Wednesday’s episode of “Right now with Jenna & Mates,” confirming that Sweeney did attend the marriage however emphasizing that it wasn’t something out of the peculiar.
“Timing is every part on this world, is not it? She and Leslie are clearly nice associates and it was a hell of a marriage,” he mentioned. “The Powells know find out how to do it proper, so all of the folks that love her have been there.”
He additionally revealed he served as a groomsman and gave a speech, joking that he was chosen as a result of he was “most likely the bottom legal responsibility within the household.”
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Sweeney And Powell’s Off-Display Chemistry Retains Followers Guessing

Regardless of the continued denial of any romantic involvement, Sweeney and Powell’s off-screen dynamic has all the time drawn consideration.
Whereas selling “Anybody However You” in 2023, the pair’s flirty banter and palpable chemistry led to months of rumors. Sweeney even used her “Saturday Evening Stay” monologue in March 2024 to deal with the gossip that she cheated on Davino: “That’s clearly not true. Me and my fiancé produced the film collectively and he was there the whole shoot.”
Nonetheless, with the latest sightings and an unsure relationship standing, the web is not able to let go of the likelihood that there’s extra between Sweeney and Powell than simply co-star camaraderie.