TelevisaUnivision President Ignacio Meyer gave a rollicking keynote session this morning at Iberseries & Platino Industria in Madrid the place he mentioned a variety of matters together with the affect of Hispanic communities on U.S. tradition, together with the upcoming Presidential election.
“The affect of Hispanic populations is huge,” Meyer instructed the viewers in Madrid “Our artwork and tradition are mainstream. They’re now not area of interest. We’re an amazing asset to the audiovisual market. There’s all the time no less than one TV present created in a Spanish-speaking nation within the prime titles each month. The fervour of Hispanic-speaking international locations is big.”
Meyer continued to debate the particular affect of Hispanic populations within the U.S., which he illustrated by highlighting the corporate’s upcoming city corridor periods with Presidential candidates Kamala Harris and Donald Trump.
“Each presidential candidates are going to talk on our channel. They may communicate with Hispanic audiences who shall be asking them questions in Spanish. The candidates selected our open TV community for this,” Meyer mentioned.
Zeroing on Meyer’s feedback, Infinity Hill chief Axel Kuschevatzky, who was moderating the session, requested the TelevisaUnivision head why Hispanic illustration is so low on-screen when Hispanic audiences are so key to wider viewership figures.
“That is the toughest half,” Meyer mentioned. “It’s an unfair proportion and that is work we’re attempting to handle from the underside. That is one thing we’ve to work on collectively as a result of Spanish content material is having prevalence on English talking platforms. Figures and knowledge are validating this.”
Elsewhere in the course of the session, Meyer highlighted TelevisaUnivision’s present content material technique. He instructed the viewers within the crowd that reside sports activities was a precedence with sports activities content material, whether or not that’s soccer or motor racing, is at the moment “rising so much” with Latin American audiences.
Meyer later added that the corporate — which has historically been Mexican and American-based — is now shifting it’s focus to create content material that may attraction to and join with a extra numerous vary of Latin communities.
“We’ve got a world imaginative and prescient for our firm — that is new. We had been initially in Mexico and we knew our viewers. However then within the U.S. we opened our firm and we wished to signify the Spanish neighborhood there and so they’re not monolithic,” he mentioned.
“We are actually nonetheless setting our viewers. We settle for that content material is king and platforms are essential as a result of they distribute our content material. We should be good. How do you improve issues just like the election and use sports activities?”
He added: “We’ve got a wonderful problem forward and have loads of assets, however how can we handle.”
Iberseries & Platino Industria runs till October 4.
