New yr, new codecs for the market.
Seefood TV’s leisure actuality present The Box, a paper format that launched at MIPCOM in Cannes final October, is rolling out on a pair of European nations forward of its native launch on TV2 in Norway.
RTL Nederlands and TV2 in Denmark have each commissioned native variations forward of The Field‘s debut on TV2 on Thursday (January 9). The Danish model will launch later this yr, no phrase on RTL’s plan but.
The present has steadily been constructing a head of steam, as Europe’s TV networks seek for the subsequent Traitors or Vacation spot X.
“We drastically admire the worldwide curiosity in The Field,” stated Aleksander Herresthal, creator and producer at Seefood TV, which is thought for Norwegian present Kompani Lauritzen amongst others. “Discussions are ongoing with greater than 20 territories contemplating the format, and we’ve already finalized offers in 5 further nations, which can be introduced at a later stage, as they don’t seem to be but official.”
Over 10 episodes, the present sees 12 celeb contestants positioned in separate packing containers. When the field opens, they instantly discover themselves in the course of a problem and should work out what to do. Every ep ends with a pair of contestants partaking in a duel to remain within the sport. “The Field is a wholly new and unique actuality format of top of the range,” stated TV2’s Program Director in Norway, Trygve Rønningen.
Unusually for contemporary format dealmaking, the present has secured worldwide remakes earlier than launching domestically. Usually, networks have averted paper codecs and centered on reveals which have confirmed monitor data.
“We’re extremely proud to have the chance to convey such a big and spectacular actuality idea to life, particularly one primarily based on a paper format we’ve developed ourselves,” stated Herresthal. “It’s uncommon to see this occur as we speak, however Seefood TV and TV2 are displaying that it’s doable when the idea is each robust and unique.”
