After three new singles, Thy Will Be Done is again with a fourth named “Echoes And Narcissists” alongside the announcement of their long-awaited new document Pillar Of Fireplace. The video for was directed by Chariot of Black Moth (Steve Von Till, Napalm Death, and so forth.) and options reside footage of the band shot by Andrew Gargano and Nichol Coggins of 52Chill Productions.
Pillar Of Fireplace is Thy Will Be Done‘s first new document in 12 years and a killer addition to their recently-reissued again catalog on streaming providers (all newly remastered by George Richter at Edestus Audio).
“This track is coming from a perspective the place one may even see the rise in narcissism, self-importance, and seemingly waining work ethic in up to date society being largely attributed to the affect of social media and AI applied sciences,” stated Thy Will Be Done vocalist and lyricist J. Costa.
“Platforms designed to amplify particular person visibility typically encourage self-promotion and validation-seeking habits.; an surroundings that may foster a tradition of fixed comparability and self-admiration, the place private ‘price’ is steadily measured by likes and followers.”
As for the track title, Costa added: “It is a nod to the parable of Echo and Narcissus. A narrative that [allegorically] nonetheless has relevance immediately. Social media algorithms are inclined to create echo chambers by reinforcing customers’ present beliefs and preferences, limiting one’s publicity to numerous views and reinforcing self-centered viewpoints.
“Collectively, these dynamics could possibly be contributing to a extra narcissistic tradition and hinder constructive dialogue. It might require a crucial examination of how know-how shapes one’s personal social interactions.”
Need Extra Metallic? Subscribe To Our Day by day E-newsletter
Enter your info beneath to get a day by day replace with all of our headlines and obtain The Orchard Metallic e-newsletter.