Mattel is constant to convey a few of its most iconic merchandise to the world of flicks, with the corporate saying on Wednesday {that a} View-Grasp live-action film is within the works.
The film is in growth together with Sony Photos Leisure, and will probably be in regards to the iconic 3-D picture toy that was initially launched in 1939. The toy itself has develop into an iconic toy within the tradition, and has appeared in quite a lot of different films and ads, most notably within the Toy Story franchise.
What do we all know in regards to the View-Grasp film?
It’s unclear precisely what the film will probably be about, however will probably be based mostly in some type on a toy that Mattel describes as a “stereoscopic viewing gadget has been a preferred childhood staple for generations and has taken its followers everywhere in the world with its 3-D picture reels, creating worlds of creativeness and storytelling for each journey seeker at coronary heart.”
“View-Grasp has impressed generations to embark on boundless adventures, providing a treasure trove of storytelling prospects for this movie,” mentioned Robbie Brenner, President of Mattel Movies. “We’re thrilled to work with Sony Photos Leisure and Escape Artists’ Todd Black to convey this Mattel franchise to life. Their artistic and filmmaking experience units the stage to introduce a contemporary tackle this beloved toy to audiences in all places.”
“View-Grasp has lengthy been a window to the wonders of the world, sparking creativeness in youngsters and adults alike,” mentioned Todd Black, Producer for Escape Artists. “Teaming up with Robbie Brenner and Mattel Movies offers us the possibility to honor that legacy whereas creating a wholly new journey for as we speak’s viewers. We will’t wait to convey this treasured toy’s sense of exploration to the large display.”
Mattel Movies additionally has various different live-action movies at present in numerous phases of growth, together with the upcoming Masters of the Universe live-action movie, together with a Hot Wheels film produced by J.J. Abrams’ Unhealthy Robotic Productions, a Magic 8 Ball film, a Polly Pocket movie directed by Lena Dunham, and even a Barnie venture that’s reportedly mentioned to be an “A24-type” of film.
