Dictionary.com simply introduced the 2024 Phrase of the 12 months and their selection feels very “demure.”
Earlier this 12 months, viral TikTok content material creator Jools Lebron shared a video explaining how she goes to work, which she says is “very demure.”
The video took off shortly and everybody began utilizing the phrase “demure,” together with different viral creators, celebrities, and even the White Home. So, it should not actually be a giant shock that Dictionary.com topped “demure” the 2024 Phrase of the 12 months.
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Jools Lebron Shared Her ‘Demure’ Life And It Took Off Shortly
Again in August, Lebron shared a easy video explaining how she goes to work. She talked about her make-up and hair calling it “very demure, very conscious.”
“I do not seem like a clown after I go to work,” she mentioned. “I do not do an excessive amount of. I am very conscious whereas I am at work.” She continued her video utilizing phrases, “very conscious,” and “very demure” and it appeared to catch on with others tremendous shortly.
Her video introducing “demure” at present has greater than 54.5 million views and 24,000 feedback. The recognition of the video helped her to achieve extra followers on her web page with greater than 2.3 million at present.
Movies that adopted the unique one playfully used “demure,” “conscious,” and “cutesy” and it grabbed tons of optimistic consideration.
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2024 Was A ‘Demure’ 12 months For Jools Lebron And Dictionary.com Took Discover
Dictionary.com took discover of Lebron’s use of the phrase “demure” and the way everybody gravitated towards it and topped it the 2024 Phrase of the 12 months.
They outline the phrase as “characterised by shyness and modesty; reserved,” and even talked about the TikTok recognition of it by sharing the instance sentence, “It’s totally conscious and really demure, one may say utilizing TikTok verbiage.”
In keeping with the web site, the “Phrase of the 12 months and short-listed nominees seize pivotal moments in language and tradition.” The Phrase of the 12 months is not nearly it is recognition, however how “it reveals the tales we inform about ourselves and the way we have modified over time.”
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How Does Dictionary.com Select The Phrase Of The 12 months?
The web site additional explains how the Phrase of the 12 months is chosen.
“To pick out the 2024 Phrase of the 12 months, our lexicographers analyzed a considerable amount of information together with newsworthy headlines, developments on social media, search engine outcomes, and extra to determine phrases that made an affect on our conversations, on-line and in the actual world,” the web site reads.
“The phrase demure skilled a meteoric rise in utilization in 2024. Between January and the top of August, this time period noticed an almost 1200% enhance in utilization in digital net media alone. This sharp rise is principally attributed to TikToker Jools Lebron’s popularization of the phrase ‘very demure, very conscious’ in a sequence of movies posted to the platform in early August.”
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When Lebron shared that straightforward, entertaining video, she probably had no concept her second within the automobile would flip into what it has and lead her to being credited by Dictionary.com for this 12 months’s Phrase of the 12 months.
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‘She’s An Icon, She’s A Legend, And She Is The Second’
Lebron shared her large second with a video duet on TikTok, and her followers left supportive and optimistic feedback in regards to the Phrase of the 12 months.
Dictionary.com dropped into the feedback to share, “She’s an icon, she’s a legend, and she or he is the second.” One follower mentioned, “JOOLS THE IT GIRL THE MOMENT THE MOST DEMURE,” and one other added, “Very conscious! Very cutesy! Very demure.”
One other viewer identified, “Jimmy Kimmel Stay simply talked about this! Stopped by to see you cry. All love, we’re crying with you!”
One different wrote, “I simply noticed this on the information and darn close to cried! love this!”
Jools Lebron Has A ‘Demure’ And ‘Cutesy’ Collab With PopSockets!
A couple of week in the past, PopSockets and Lebron shared their “very conscious” collaboration.
They shared a video on Instagram to announce their partnership captioned, “A grip for each temper. We’re bringing a bit extra mindfulness to your cellphone equipment with our Jools x PopSockets collab.”
Many followers had been excited in regards to the new collab and shared their ideas within the remark part.
“Love all of them,” one particular person wrote. One other shared, “I’m obsessed.”
