The Borderlands film is getting negative reviews, and also you’re seemingly questioning what the proprietor of the IP thinks concerning the ordeal. Gearbox created Borderlands, however till just lately, it was owned by Embracer Group. Nevertheless, throughout a current restructuring, Embracer offered Gearbox to Take-Two Interactive, and the deal was wrapped up on June 12, 2024, simply in time for the corporate to benefit from the scorching takes concerning the Borderlands film. Surprisingly, the corporate has already commented on the scenario; you may see what it stated beneath.
What does Take-Two need to say concerning the Borderlands film dangerous evaluations?
Speaking with IGN, Take-Two CEO Strauss Zelnick requested audiences to be open-minded regardless of the poor reception of the Borderlands film by critics:
“Let’s give the movie an opportunity. Lots of people labored actually arduous on it. The underlying mental property is phenomenal, the forged is superb, I feel the appear and feel is de facto terrific. So let’s see what audiences need to say.”
Take-Two CEO Strauss Zelnick
Nevertheless, when requested whether or not the movie’s potential failure would influence Take-Two’s success, Zelnick acknowledged: “[…] no, the efficiency of the movie wouldn’t have a monetary influence on us or on the franchise a method or one other.”
The Borderlands film spent a lot time in growth hell that Take-Two seemingly wrote it off earlier than even shopping for the studio. It had been shopped round since 2011, and it wasn’t till 2020 that Eli Roth was hooked up to direct. Filming completed in 2021 and was in limbo till Tim Miller directed a collection of reshoots in 2023. After that, the film sat on the shelf for an additional yr earlier than releasing on August 9, 2023.
Whereas Take-Two is distancing itself from the movie’s monetary outcomes, Zelnick’s feedback spotlight a hope that public opinion would possibly diverge from essential views. The corporate seems to be positioning itself to protect the Borderlands model whatever the film’s reception. Randy Pitchford, president and CEO of The Gearbox Leisure Firm and semi-professional magician, has but to touch upon the scenario.
