The streaming big, which has over 300 million subscribers worldwide, modified the sport in 2024 by internet hosting the NFL’s Christmas Day Video games. One other shock that viewers could not get sufficient of was the star-studded halftime efficiency by Beyoncé, which featured gifted company, together with Shaboozey and Put up Malone.
So, will Netflix keep on with custom and ebook one other A-list pop star like Taylor Swift for 2025’s vacation video games? The corporate’s CEO positive hopes so.
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Netflix CEO Hopes Taylor Swift Will Carry out Throughout Christmas Day Video games This 12 months
Throughout an interview with Variety, Netflix’s CEO, Ted Sarandos, joked that he and his colleagues would attempt to get Swift on the books for this yr’s Christmas Day halftime present.
Later, Sarandos switched the subject to the opportunity of Netflix ever internet hosting the Tremendous Bowl, which he admitted can be a “powerful” choice for the NFL, which receives “a lot cash from the networks.”
The demand, nevertheless, would not scare the businessman, who identified that Netflix hosted the Jake Paul versus Mike Tyson struggle. “… we have been supporting a Tremendous Bowl-sized viewers. We are able to actually help it technically,” he insisted.
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Taylor Swift Brings In The Cash

A Swift efficiency would additionally earn the NFL and whichever streaming service secured the rights to the sport a big amount of cash.
Over Thanksgiving weekend in 2024, the singer, who’s already an authorized billionaire because of her chart-topping singles and albums, reportedly revamped $30 million by promoting one thing particular from her newest live performance, the “Taylor Swift | The Eras Tour E-book.”
Based on Circana Bookscan, some of the trusted trackers of weekly ebook gross sales, Swift sold simply over 814,000 copies of the ebook in its first two days. The one ebook to beat these numbers is former President of the US Barack Obama‘s memoir, “A Promised Land.”
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Swift’s textual content was on sale for $39.99, and taking that and multiplying it by 814,000, the singer earned simply over $32,500,000. After all, she will not see all of these zeros. Nonetheless, she certainly earned a reasonably penny.
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Taylor Swift Thanked Her Crew In The ‘Eras’ E-book

Within the introduction of Swift’s “Eras Tour” ebook, the “Merciless Summer season” singer gave a particular shout-out to the crew who labored on her large tour, together with the band, dancers, and backup singers.
She boasted about her “unbelievable” group, “who all matched my dedication to the large scale and challenges of this present.” The Grammy winner additionally made positive to thank her followers for giving her one thing to carry out for.
“We do it as a result of life is available in waves, in phases, in good flurries of magical moments, and all of these items come collectively to create… Eras,” she stated. “Right here is the official retrospective of probably the most wondrous tour of my life, my beloved Eras Tour.”
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Beyoncé Carried out Throughout The 2024 Christmas Day Sport

If Swift performs through the NFL’s Christmas Day video games in 2025, it should comply with Beyoncé’s epic half-time efficiency in 2024, which occurred in Texas through the Houston Texans‘ matchup towards the Baltimore Ravens.
The “Lemonade” singer first teased the particular present with a collection of Instagram posts that includes her in cowboy hats and pink, white, and blue attire.
On Christmas, Beyoncé graced the stage and gave her first reside efficiency of songs from her genre-bending eighth studio album, “Cowboy Carter.”
Along with the collaborations with Shaboozey and Put up Malone, Beyoncé shared the highlight together with her teenage daughter, Blue Ivy Carter, who has been featured in a number of of her mom’s works, together with “Brown Pores and skin Woman” and her “RENAISSANCE WORLD TOUR” in 2023.
Beyonce Introduced A Tour After Her Christmas Efficiency

Days after her efficiency, Beyoncé introduced her extensively anticipated “Cowboy Carter” tour, which can cease in 9 areas, together with Paris, France, California, Chicago, Washington D.C., Las Vegas, and extra.
Based on a report from Billboard, ticket gross sales for Beyoncé’s nation tour are off to a robust begin, promoting “94 [percent]” of the present’s stock barely a month after pre-sales started.
Upon the singer’s preliminary tour announcement in February 2025, the publication predicted ultimate earnings of $294 million. Right this moment, Billboard expects the present to exceed $325 million in income.