Streaming as a viewing class leveled up once more in December, based on Nielsen‘s month-to-month Gauge report, rising 9% over the earlier month after a comparable acquire in November.
Collectively, streaming shops accounted for 43.3% of complete watch time on TV units, up from 35.9% in December 2023.
Amid that rising tide, YouTube‘s share of total viewing set a brand new report for the Google-owned video platform, at 11.1%. Prime Video additionally hit a brand new platform excessive at 4%, thanks partially to its unique Black Friday NFL telecast, Thursday Evening Soccer and Dwayne Johnson vacation movie Crimson One. Whereas the big-budget movie was a mediocre performer in theaters, it racked up 5.8 billion viewing minutes throughout December.
Nielsen mentioned its newest version of the Gauge captures viewing from November 25 to December 29, which means Thanksgiving and Christmas are included however not New Yr’s Eve.
Netflix accounted for 8.5% of complete viewing in December, tying the report stage it reached in July 2023. The subscription streaming chief elevated viewing 14% from the prior month thanks to 2 Christmas Day NFL video games, motion thriller Carry-On and the Season 2 premiere of Squid Recreation.
Max garnered an 18% month-to-month viewing enhance in December, the most important amongst all streaming gamers.
School and NFL soccer have been the primary drivers for broadcast and cable throughout the span, gaining a respective 17% and 29% over the earlier month. The cable class additionally noticed an 18% bump in function movie viewing (after a 14% enhance in November).
Broadcast networks pulled again on scripted dramas throughout the vacation season, leading to an 18% dip within the style. Cable information, following the tip of the presidential election cycle, dropped by 27%. Total, broadcast and cable viewing accounted for 22.4% and 23.8% of December TV watch time, respectively, and 46.2% of TV viewing mixed.
